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Sales and marketing

No business can afford invisibility, which is why the way a business markets itself and how it plans its sales are vital to its development and growth.

  • Assess your competitors
  • Brand awareness: making your mark
  • Direct marketing
  • Growing the top line with a marketing audit
  • Promote your business: PR
  • Promote your business: advertising
  • How much to spend on marketing?
  • Selling benefits not features
  • Promote your business: marketing
  • SWOT analysis - look before you market
  • The value of a marketing plan
  • Distance Selling Regulations: an introduction
  • Advertising: complying with the rules

Sales and marketing

  • Assess your competitors
  • Brand awareness: making your mark
  • Direct marketing
  • Growing the top line with a marketing audit
  • Promote your business: PR
  • Promote your business: advertising
  • How much to spend on marketing?
  • Selling benefits not features
  • Promote your business: marketing
  • SWOT analysis - look before you market
  • The value of a marketing plan
  • Distance Selling Regulations: an introduction
  • Advertising: complying with the rules

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